Consultancy & Holistic Health Coaching (MHCS)

A Collaborative University–Enterprise Initiative

In an age of scientific and technological advancement, an increasing number of individuals suffer not from a single chronic disease, but from multiple chronic conditions simultaneously. Globally, it is projected that one in every two individuals in developed countries will suffer from multiple chronic illnesses by 2030 — and this burden will be even higher in under-resourced and developing regions. These chronic conditions, often driven by modern lifestyle habits, are estimated to cost the global economy up to $50 trillion in healthcare expenditure.

Conditions such as diabetes, hypertension, cardiovascular and neurological diseases, obesity, depression, anxiety, gastrointestinal disorders, and family-related psychosocial issues are all growing more prevalent.

Primary healthcare providers play a crucial role in guiding patients through early intervention and making appropriate referrals to hospitals and surgical centers, especially in managing complex conditions like obesity. Through our virtual platform, we provide evidence-based guidelines and internationally validated protocols to support clinical decision-making and enhance the effectiveness of such interventions.

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Changing Habits, Transforming Lives

Changing unhealthy behaviors is not easy. Most individuals are not affected by just one habit or one disease — it is often a multi-dimensional challenge. That is why Holistic Health Coaches (HHCs) have become vital actors in modern health systems. Trained in medical, psychological, emotional, relational, and behavioral sciences, HHCs work across disciplines and with diverse population groups — children, youth, adults, and the elderly — to help reframe and rewire harmful patterns into sustainable, healthier lifestyles.

In collaboration with primary care physicians and family medicine specialists, the HHC becomes a partner in care — guiding individuals through complex personal and health journeys.

To fulfill this role, the HHC must possess an integrated skill set that spans clinical knowledge, social and behavioral insight, and community-based health coaching. This interprofessional capacity is at the heart of the I-CARE model.

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Who is the Holistic Health Coaching?

A Holistic Health Coach takes an integrative approach to improving lifestyle, diet, fitness, and emotional well-being. Their goal is to help individuals reach their health objectives through tailored care plans that consider not only the physical and medical aspects, but also emotional, mental, spiritual, family, and social factors.

Unlike conventional health systems, where patients visit a series of disconnected specialists, the HHC model complements traditional care by offering continuity, personalization, and empowerment — through team-based collaboration with clinicians and counselors.

This model is grounded in the understanding that the human body is a complex and interconnected system that benefits from interdisciplinary solutions, co-created and co-delivered by academic experts, healthcare practitioners, and enterprise trainers.